With 66% of its 70-million population below the age of 30, and a growing consumer purchasing power as a result of a growing economy, urbanization, and access to quality raw material have been the main drivers of the rapid growth of the soft drinks industry.

ABC’s soft drinks industry provides an in-depth view of five different categories of this industry, including bottled water, carbonated drinks, fruit juices, malt drinks, and energy drinks in Iran.    The report provides concise information of the current market, major players, drivers and market share in each category, as well as market forecasts.   Differentiation strategies are discussed, and opportunities for foreign and domestic players are highlighted.

Table of Contents

Executive Summary.. Error! Bookmark not defined.

1 General Country Information.. Error! Bookmark not defined.

1.1 Geography and Demographics. Error! Bookmark not defined.

1.2 Economic Indicators. Error! Bookmark not defined.

2 Regional Trends in Soft Drinks Industry.. Error! Bookmark not defined.

2.1 The Mega-trends. Error! Bookmark not defined.

2.1.1 Health and Wellness. Error! Bookmark not defined.

2.1.2 Ethics. Error! Bookmark not defined.

2.1.3 Luxury. Error! Bookmark not defined.

2.1.4 Convenience. Error! Bookmark not defined.

2.1.5 Regionalism.. Error! Bookmark not defined.

2.2 Regional Product Development Error! Bookmark not defined.

2.2.1 Bottled Water Error! Bookmark not defined.

2.2.2 Energy Drinks. Error! Bookmark not defined.

2.2.3 Dairy Products. Error! Bookmark not defined.

3 Soft Drinks Industry Overview... Error! Bookmark not defined.

3.1 Brief History. Error! Bookmark not defined.

3.2 General Market Overview.. Error! Bookmark not defined.

3.3 Drivers. Error! Bookmark not defined.

3.4 Key Players. Error! Bookmark not defined.

3.5 Regulations. Error! Bookmark not defined.

3.5.1 Import, export Regulations. Error! Bookmark not defined.

3.5.2 Labeling of Soft Drinks. Error! Bookmark not defined.

3.5.3 Fortification and Enrichment Regulations. Error! Bookmark not defined.

3.5.4 Advertising and Distribution. Error! Bookmark not defined.

4 Market Category Analysis. Error! Bookmark not defined.

4.1 Fruit Juices, Nectars and Concentrates. Error! Bookmark not defined.

4.1.1 Definition. Error! Bookmark not defined.

4.1.2 Overview.. Error! Bookmark not defined.

4.1.3 Key Players. Error! Bookmark not defined.

4.1.4 Segment Drivers. Error! Bookmark not defined.

4.1.5 Packaging. Error! Bookmark not defined.

4.2 Carbonates. Error! Bookmark not defined.

4.2.1 Definition. Error! Bookmark not defined.

4.2.2 Overview.. Error! Bookmark not defined.

4.2.3 Segment Drivers. Error! Bookmark not defined.

4.2.4 Packaging. Error! Bookmark not defined.

4.3 Bottled Water Error! Bookmark not defined.

4.3.1 Overview.. Error! Bookmark not defined.

4.4 Malt Drinks. Error! Bookmark not defined.

4.4.1 Definition. Error! Bookmark not defined.

4.4.2 Overview.. Error! Bookmark not defined.

4.4.3 Segment Drivers. Error! Bookmark not defined.

4.4.4 Packaging. Error! Bookmark not defined.

4.5 Energy Drinks. Error! Bookmark not defined.

5 Import/Exports. Error! Bookmark not defined.

5.1 Export Error! Bookmark not defined.

5.2 Import Error! Bookmark not defined.

5.3 Tariffs. Error! Bookmark not defined.

6 Socio-Economic.. Error! Bookmark not defined.

6.1 Stakeholders & their power Error! Bookmark not defined.

6.2 Regulatory Environment Error! Bookmark not defined.

6.2.1 Legal Vehicles Available for Entry to Iranian Market Error! Bookmark not defined.

6.2.2 Foreign Investment Promotion and Protection Act (FIPPA) Error! Bookmark not defined.

6.2.3 Taxation. Error! Bookmark not defined.

6.2.4 Labor Law.. Error! Bookmark not defined.

6.2.5 Foreign Exchange Regulations. Error! Bookmark not defined.

6.3 Forth five year plan (2005-2010) Error! Bookmark not defined.

7 Soft Drinks Market Attractiveness. Error! Bookmark not defined.

Appendix I – Organizational Charts. Error! Bookmark not defined.

Appendix II – Major Fruit Juice Producers Profiles. Error! Bookmark not defined.

1.         Aftab Urumieh. Error! Bookmark not defined.

2.         Alifard. Error! Bookmark not defined.

3.         Al Aujun (Rani) Error! Bookmark not defined.

4.         Iran Behnoush. Error! Bookmark not defined.

5.         Noosh Iran. Error! Bookmark not defined.

6.         Noosh Mazandarn. Error! Bookmark not defined.

7.         Orum Narin. Error! Bookmark not defined.

8.         Pakdis. Error! Bookmark not defined.

9.         Shahdab. Error! Bookmark not defined.

10.            Shahd Iran. Error! Bookmark not defined.

11.            Shahd Koohrang. Error! Bookmark not defined.

12.            Takdaneh. Error! Bookmark not defined.

Appendix III – Major Carbonate Producers. Error! Bookmark not defined.

1.         ZAMZAM.. Error! Bookmark not defined.

2.         Sasan Company. Error! Bookmark not defined.

3.         Noushab. Error! Bookmark not defined.

4.         Khoshgovar Error! Bookmark not defined.

5.         Coolak Shargh. Error! Bookmark not defined.

6.         Eram Noush. Error! Bookmark not defined.

7.         Neysan Shargh. Error! Bookmark not defined.

Appendix IV – Major Malt Drinks Producers. Error! Bookmark not defined.

1.  Sasan Beverage Company. Error! Bookmark not defined.

2. Arpanoosh. Error! Bookmark not defined.

3. Shahin Tofigh Company. Error! Bookmark not defined.

4. Sanaye Ghazaei Kilo. Error! Bookmark not defined.

5. Iran Behnoush. Error! Bookmark not defined.

Appendix V – Major Mineral Water Producers. Error! Bookmark not defined.

1.         Damavand Mineral Water Error! Bookmark not defined.

2.         Pak Ab Sabalan. Error! Bookmark not defined.

3.         Ashi Mashi Error! Bookmark not defined.